Tuesday, May 12, 2009

Why is Red Bull Illegal in France, Denmark and Norway?

Red BullIt wasn’t until The Monkey's recent trip to Scandinavia that he learned that Red Bull has actually been banned in some European countries. First he learned that it’s illegal in Denmark, then upon further reading he found out that it’s also banned in France and Norway.

So why is this magical drink that “gives you wings” banned in several countries? Apparently it’s all because a few people have died from it and these governments are concerned with the high levels of taurine and caffeine in the beverages. In fact, a new Danish friend that initially brought this to my attention said “it’s dangerous because it has a lot of caffeine,” saying this as she smoked a cigarette and had a vodka and fizzy drink in hand.

And the Danish government is clearly weary of high caffeine doses because they’ve also banned caffeine pills. But what’s the big deal anyways? Coffee contains a lot of caffeine and is far from banned in any of these countries. In fact, last time I checked, the French were known to enjoy a latte or two.

Red Bull also contains glucuronolactone which improves concentration and memory. Additionally, it contains inositol which can lift your mood by pumping extra serotonin to your brain. So a Red Bull is kinda like a coffee mixed with Ritalin and Prozac. No wonder it gives you wings!

Luckily here in the Netherlands there is no ban on Red Bull or equivalent substitutes. In fact, I am currently enjoying a beverage that is simply called “Energy Drink” and carries all the same ingredients as a Red Bull. “Energy Drink” also tastes practically identical to Red Bull but is a fraction of the price as it is produced here in the Netherlands.

You can pick up “Energy Drink” at a Dutch grocery store for as little as 29 euro cents! I was initially blown away by this seeing as how no energy drink in the United States is that cheap. So if you enjoy Red Bull and are traveling around Europe, make sure to stock up before a visit to France, Denmark or Norway. Otherwise you are sure to lose your wings!

photo credit: flickr

No comments:

Post a Comment